Why Obama can win out the president's election? The difference between Obama, Hillary and McCain is the use of social media, they all use internet as their weapon in election, but the level of using internet may causing different outcomes.
McCain and republican Party invest in advertisement and create blogs to attractive supporter, but before that he has spent too much money on advertisement, even though McCain get lot of fund from volunteer's organization. His basic strategy is to generate money from internet, the result is good but the method is wrong, this is not a proper strategy in election.
Hillary's strategy is to assign the work to her internet group, internet is not the center of her strategy, but it just is the bottom of the whole group, she underestimate the value of internet and miss such a good chance. I will say Hillary has the best team but the traditional thought makes her ignore the power of social media.
Obama initiate to use internet and various media as his main strategy, like phone, Facebook, Twitter...etc. This kind of action attractive more people who spend lot of time on internet, and spread the information in fastest speed. Also the interaction is very important, when Obama's team upload the video of his speech, people leave common and interact with each other, that is why Obama cause more implication than others. To manage the power of internet to achieve multiple objects helps Obama acquire the victory in election.
As the number of older voters decreases, the number of younger voters increases in particular the generation exposed to the the internet and social media. So as a key to winning election it seemed that only Obama knew how to reach out to that demographic, and it turned out to be very beneficial for him seeing that his is the president of the United States of America.
ReplyDeleteThe Obama Campaign's idea to use social media and the internet to spread his campaign, fame, and messages to the public was revolutionary. There is a preconceived notion that with important things such as politics, only very refined, conventional stragtegies are allowed. However, the Obama Campaign was the first to forego this and smartly used something considered unconventional and maybe even childish for politics, but showed the world the positives to doing so. They broke the barrier and opened the politics of the future to social media because of its great success.
ReplyDelete